mobile marketing

JAJAH Launches In-Call Advertising: Transforming Telephone Calls to Advertising Market Place

Innovative phone company, JAJAH is soon to turn the world’s inventory of phone calls into an advertising market place. With its patent pending in-call advertising platform, JAJAH will change the way in-call advertising are currently being done. That is, instead of interrupting phone calls with voice advertisement, JAJAH’s platform will instead overlay the advertisement above the ring tone just before the call starts. This way, callers will not be disturbed by the advertisement when making calls. JAJAH has been testing a method to overlay advertising content on phone calls which will both benefit consumers and the telecommunications companies as well.

Roman Scharf, JAJAH’s co-founder said that JAJAH is aiming to change the way the advertising community sees telephony as an advertising media. “We spend more time on the phone than consuming all other types of media, TV, reading papers and radio included. However, advertisers spend very little budget advertising on telephone calls,” saysScharf.

JAJAH is gearing its in-call advertising platform as the Google Adwords of phones. JAJAH’s in-call advertising will be made available to its users soon. And it will be offered to JAJAH users as an opt-in solution where they will hear and see targeted advertising content and eventually receive monthly credit for it.JAJAH will also give its users an incentive to earn back their phone bill or even make money while calling their friends or relatives.

JAJAH is also looking into increasing the reach of its in-call advertising to include telecommunication companies to use their platform in monetizing phone inventories. Telephone operations will later on be given the opportunity to use JAJAH’s advertising appliance in their environments and to connect to JAJAH’s platform.

The in-call advertising will also allow businesses to target their audience on any given scale. These businesses would be able to play their advertising messages to local communities ofJAJAH users. Hence, a more specific and audience targeted advertising campaigns will be carried out.To test this new service, JAJAH has partnered with advertising network Oridian, thus giving JAJAH instant access to a large number of companies which can try out JAJAH’s in-call advertising.