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	<title>CallStyle &#187; mobile marketing</title>
	<link>http://callstyle.com</link>
	<description>VoIP, Cell Phones + Telephony</description>
	<pubDate>Fri, 30 Nov 2007 13:03:06 +0000</pubDate>
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		<title>Mobile Content Publishing Made Easy through PromoMobile</title>
		<link>http://callstyle.com/mobile-content-publishing-made-easy-through-promomobile/</link>
		<comments>http://callstyle.com/mobile-content-publishing-made-easy-through-promomobile/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 14:59:50 +0000</pubDate>
		<dc:creator>aczafra</dc:creator>
		
		<category><![CDATA[mobile marketing]]></category>

		<category><![CDATA[telephony news]]></category>

		<guid isPermaLink="false">http://callstyle.com/mobile-content-publishing-made-easy-through-promomobile/</guid>
		<description><![CDATA[Mobile content providers and publishers have a new mobile publishing tool courtesy of  Promobile which just launched its Publisher 1.0 tool. PromoMobile offers its users direct-to-mobile publishing and content management tool which enables them to directly publish compeling content and interactive mobile application. With PromoMobile&#8217;s Publisher 1.0 tool mobile web content creators can deliver [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://callstyle.com/wp-content/uploads/2007/11/promomobile.jpg" title="promomobile.jpg"><img src="http://callstyle.com/wp-content/uploads/2007/11/promomobile.jpg" alt="promomobile.jpg" align="left" /></a>Mobile content providers and publishers have a new mobile publishing tool courtesy of  <a href="http://www.promomobile.net/">Promobile</a> which just launched its Publisher 1.0 tool. PromoMobile offers its users direct-to-mobile publishing and content management tool which enables them to directly publish compeling content and interactive mobile application. With PromoMobile&#8217;s Publisher 1.0 tool mobile web content creators can deliver any form of industry standard web content to mobile devices. These web contents in digital form can be video, audio, images, text, vector graphics and dynmic data such as breaking news, weather and realtime entertainment content.</p>
<p>PromoMobile Publisher 1.0 is compatible with any J2ME MIDP 2.0 compliant handsets which are commonly found in well known mobile phones. Mobile manufactures such as <a href="http://callstyle.com/lg-voyager-available-in-verizon-wireless-this-holiday-season/">LG</a>, <a href="http://callstyle.com/motorola-and-att-brings-the-moto-q9h-to-us-mobile-market/">Motorola</a>, <a href="http://callstyle.com/nokia-8800-sapphire-arte-an-elegant-and-stylish-phone/">Nokia</a>, <a href="http://callstyle.com/samsung-sch-u900-youll-never-miss-a-single-moment-with-a-flipshot/">Samsung</a>, <a href="http://callstyle.com/introducing-the-sony-ericsson-w380i-walkman-phone/">Sony Ericsson</a> to name just a few, all have mobile phone units which runs on J2ME MIDP 2.0 standard. PromoMobile&#8217;s application also runs standard PC, so you can also work from your PC the same way that you can work on your mobile phone when publishing your mobile web content.</p>
<p>Using PromoMobile&#8217;s tool would certainly reap benefits for organizations and individuals who want to go into mobile web publishing. PromoMobile reduces device fragmentation since it can reside on any MIDP2.0 handset. It also speeds up productivity and time and eventually increases ROI with its easy-to-use graphical user interface. This GUI does not require sophisticated coding or extensive knowledge of programs or scripts. PromoMobile eliminates device constraints as well since it uses xml technology to publish contents. This takes the load off wireless devices and mobile phones. And lastly, PromoMobile works with bandwidth constraints with its vector/xml technology.</p>
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		<item>
		<title>Cygnus and ShopText Pushes Mobile Ticketing Service</title>
		<link>http://callstyle.com/cygnus-and-shoptext-adds-pushes-mobile-ticketing-service/</link>
		<comments>http://callstyle.com/cygnus-and-shoptext-adds-pushes-mobile-ticketing-service/#comments</comments>
		<pubDate>Tue, 13 Nov 2007 16:49:39 +0000</pubDate>
		<dc:creator>aczafra</dc:creator>
		
		<category><![CDATA[mobile marketing]]></category>

		<category><![CDATA[telephony news]]></category>

		<guid isPermaLink="false">http://callstyle.com/cygnus-and-shoptext-adds-pushes-mobile-ticketing-service/</guid>
		<description><![CDATA[Cygnus, an electronic ticketing and mobile commerce group, and ShopText, text-based mobile commerce and marketing solutions provider, have partnered to push a mobile ticketing service on ShopText.
The partnership will allow customers to buy tickets and merchandise with the use of a text-enabled mobile phone. Customers can now send ticket or product keyword through text messages.
The [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-bottom: 0cm"><img src="http://callstyle.com/wp-content/uploads/2007/11/shoptext_cygnus.jpg" alt="shoptext_cygnus.jpg" align="right" /><a href="http://www.cygnus.com/">Cygnus</a>, an electronic ticketing and mobile commerce group, and <a href="http://shoptext.com">ShopText</a>, text-based mobile commerce and marketing solutions provider, have partnered to push a mobile ticketing service on ShopText.</p>
<p style="margin-bottom: 0cm">The partnership will allow customers to buy tickets and merchandise with the use of a text-enabled <a href="http://callstyle.com/nokia-8800-sapphire-arte-an-elegant-and-stylish-phone/">mobile phone</a>. Customers can now send ticket or product keyword through text messages.</p>
<p style="margin-bottom: 0cm">The ticketing service requires no software to download before you can do mobile ticket reservation.  Also, the service works across major wireless carrier,  With the use of  Cynugs technology, ShopText customers will now have access to various ticketing applications including general admission venues.</p>
<p style="margin-bottom: 0cm">Steve Brown, president and chief executive office of Cygnus  said that the new service would  let consumers have rapidly incorporating text messaging facility.</p>
<blockquote>
<p style="margin-bottom: 0cm"> &#8220;By teaming up with ShopText, we&#8217;ve extended the reach of Cygnus&#8217; technology to over 200 million cell phones in America.&#8221;</p>
</blockquote>
<p style="margin-bottom: 0cm">This mobile ticketing service would allow consumers  to carry their mobile phone., making it a multifunction category. With the mobile ticketing service any venue can be used to do ticket reservations for upcoming concerts.</p>
<p style="margin-bottom: 0cm">Steve Roberts, CEO of ShopText said that the addition of ShopText to Cygnus ticketing system would allow consumer to carry out mobile ticket reservation, merchandise sales and on-site promotions.</p>
<p>Steve Brown, president and chief executive officer of Cygnus said:</p>
<blockquote><p>&#8220;Consumers have rapidly incorporated text messaging into their everyday lives, from managing their bank accounts to casting votes for America&#8217;s next top performing artist, and purchasing tickets by text message will soon be just as popular,&#8221;</p></blockquote>
<p style="margin-bottom: 0cm">&nbsp;</p>
<p style="margin-bottom: 0cm">&nbsp;</p>
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		<item>
		<title>Grassroots Enterprise&#8217;s PhoneTheVote: Alternative to Traditional Phone Banks</title>
		<link>http://callstyle.com/grassroots-enterprises-phonethevote-alternative-to-traditional-phone-banks/</link>
		<comments>http://callstyle.com/grassroots-enterprises-phonethevote-alternative-to-traditional-phone-banks/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 19:30:58 +0000</pubDate>
		<dc:creator>aczafra</dc:creator>
		
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://callstyle.com/grassroots-enterprises-phonethevote-alternative-to-traditional-phone-banks/</guid>
		<description><![CDATA[Grassroots Enterprise, a high-tech communications firm that specializes in building grassroots supports for causes, products and companies launched its Grassroots Multiplier PhoneTheVote. PhoneTheVote is a new technology that will let you and your organization  call and lobby voters with the use of mobile phones and laptops.
Grassroots Multiplier PhoneTheVote takes the traditional phone into the [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-bottom: 0cm"><img src="http://callstyle.com/wp-content/uploads/2007/11/phonethevote.jpg" alt="phonethevote.jpg" align="right" />Grassroots Enterprise, a high-tech communications firm that specializes in building grassroots supports for causes, products and companies launched its <a href="http://www.grassroots.com/what/phonethevote/">Grassroots Multiplier PhoneTheVote</a>. PhoneTheVote is a new technology that will let you and your organization  call and lobby voters with the use of <a href="http://callstyle.com/introducing-the-sony-ericsson-w380i-walkman-phone/">mobile phones</a> and laptops.</p>
<p style="margin-bottom: 0cm">Grassroots Multiplier PhoneTheVote takes the traditional phone into the web 2.0 era. Instead of crowding few dozen volunteers into a cramped office, volunteers can now do their lobbying work in the comfort of their homes, in their own time and with their own money through telecommunications technology. PhoneTheVote would turn your idle time into an activism time. So if your organization is running a campaign to gather more votes or support from the grassroots for whatever campaign you are running, PhoneTheVote might just well fit in to your needs.</p>
<p style="margin-bottom: 0cm">Grassroots Multiplier PhoneTheVote  is a flexible campaign <a href="http://callstyle.com/nokia-and-vodafone-team-up-for-robust-integrated-mobile-services/">mobile marketing tool</a> that trascends boundaries and time. Volunteer callers could maximize their time by making calls whereever they are need by geographic location, demographic, political affiliation or any number of categories. Phone scripts can also be given to volunteer caller for maximum impact. The good thing is, al the information that your volunteer callers gather are stored into a central database in real time.</p>
<p style="margin-bottom: 0cm">Key  features of the Grassroots Multiplier PhoneTheVote virtual phone bank are:</p>
<ul>
<li>
<p style="margin-bottom: 0cm">Decentralizes and &#8220;crowd-sources&#8221; 	traditional organizational phone-banks</p>
</li>
<li>
<p style="margin-bottom: 0cm">Compatible with iPhones and other 	smart-phones</p>
</li>
<li>
<p style="margin-bottom: 0cm">Integrates with Skype or other 	<a href="http://callstyle.com/avaya-enlists-broadcoms-voip-technology-for-9600-and-1600-deskphone-ip/">VOIP</a> services</p>
</li>
<li>
<p style="margin-bottom: 0cm">Outbound scripts can be customized 	in real-time</p>
</li>
<li>Information and feedback from calls are accessible via 	web-based reporting tools</li>
</ul>
<p>PhoneTheVote will be offered in various versions with the standard program costing around $8,500 which is not too much considering how it will help your campaign. The program is launchable in a few days upon payment of the service fee.</p>
]]></content:encoded>
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		<item>
		<title>JAJAH Launches In-Call Advertising: Transforming Telephone Calls to Advertising Market Place</title>
		<link>http://callstyle.com/jajah-launches-in-call-advertising-transforming-telephone-calls-to-advertising-market-place/</link>
		<comments>http://callstyle.com/jajah-launches-in-call-advertising-transforming-telephone-calls-to-advertising-market-place/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 15:59:30 +0000</pubDate>
		<dc:creator>aczafra</dc:creator>
		
		<category><![CDATA[mobile marketing]]></category>

		<category><![CDATA[telephony news]]></category>

		<guid isPermaLink="false">http://callstyle.com/jajah-launches-in-call-advertising-transforming-telephone-calls-to-advertising-market-place/</guid>
		<description><![CDATA[Innovative phone company, JAJAH is soon to turn the world&#8217;s inventory of phone calls into an advertising market place. With its patent pending in-call advertising platform, JAJAH will change the way  in-call advertising are currently being done. That is,  instead of interrupting phone calls with voice advertisement, JAJAH&#8217;s platform will instead overlay the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://callstyle.com/wp-content/uploads/2007/11/jajahi_in_call_advertising.jpg" alt="jajahi_in_call_advertising.jpg" align="right" />Innovative phone company, <a href="http://www.jajah.com/" title="JAJAH" id="sn1:">JAJAH</a> is soon to turn the world&#8217;s inventory of phone calls into an <a href="http://www.marketwire.com/mw/release.do?id=788536" title="advertising market place" id="xyhn">advertising market place</a>. With its patent pending in-call advertising platform, JAJAH will change the way  in-call advertising are currently being done. That is,  instead of interrupting <a href="http://callstyle.com/motorola-and-att-brings-the-moto-q9h-to-us-mobile-market/" title="phone calls" id="k6xt">phone calls</a> with voice advertisement, JAJAH&#8217;s platform will instead overlay the advertisement above the ring tone just before the call starts. This way, callers will not be disturbed by the advertisement when making calls. JAJAH has been testing a method to overlay advertising content on phone calls which will both benefit consumers and the telecommunications companies as well.</p>
<p>Roman Scharf, JAJAH&#8217;s co-founder said that JAJAH is aiming to change the way the advertising community sees telephony as an advertising media. &#8220;We spend more time on the phone than consuming all other types of media, TV, reading papers and radio included. However, advertisers spend very little budget advertising on telephone calls,&#8221; saysScharf.</p>
<p>JAJAH is gearing its in-call advertising platform as the Google Adwords of phones. JAJAH&#8217;s in-call advertising will be made available to its users soon. And it will be offered to JAJAH users as an opt-in solution where they will hear and see targeted advertising content and eventually receive monthly credit for it.JAJAH will also give its users an incentive to earn back their phone bill or even make money while calling their friends or relatives.</p>
<p>JAJAH is also looking into increasing the reach of its in-call advertising to include telecommunication companies to use their platform in monetizing phone inventories. Telephone operations will later on be given the opportunity to use JAJAH&#8217;s advertising appliance in their environments and to connect to JAJAH&#8217;s platform.</p>
<p>The in-call advertising will also allow businesses to target their audience on any given scale. These businesses would be able to play their advertising messages to local communities ofJAJAH users. Hence, a more specific and audience targeted advertising campaigns will be carried out.To test this new service, JAJAH has partnered with advertising network Oridian, thus giving JAJAH instant access to a large number of companies which can try out JAJAH&#8217;s in-call advertising.</p>
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